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People who want to sell their wares to a targeted public might exhibit their products and services at exposition trade shows and fairs. People who are looking for a specialized product or service might attend a targeted trade show. Some trade shows might be for members of a particular trade like film industry or government technology. Fairs tend to be more general like state fairs and county fairs where people might find exhibitors of kitchenware, furniture, jewelry and rugs. Each exposition trade show and fair exhibitor might spend a considerable amount of money to market their product or service to their public. Such items to market the company might include display designs and construction, travel and accommodations, promotional literature and give away items. Give away items could be pens, notepads, hats, coffee cups, magnets and pocket lights.
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